Overview
As the lead creative for Wilshire Law Firm, I directed the visual strategy behind the firm's partnership with the Los Angeles Chargers, creating a unified brand experience across digital, social, and in-stadium environments. The challenge was to maintain brand consistency while designing for fast-paced, high-visibility touchpoints that reached thousands of fans both inside the stadium and online. I led the creative direction and execution of UX/UI, environmental graphics, motion assets, and social content, developing a scalable visual system that translated seamlessly across ribbons, kiosks, pylons, large-format displays, web experiences, and short-form video. Every touchpoint was designed for clarity, accessibility, and immediate recognition, ensuring a cohesive experience regardless of screen size or environment. The result was a unified cross-platform campaign that elevated brand visibility, strengthened audience engagement, and demonstrated how strategic design can successfully connect physical environments with digital experiences at scale.
As the lead creative for Wilshire Law Firm, I directed the visual strategy behind the firm's partnership with the Los Angeles Chargers, creating a unified brand experience across digital, social, and in-stadium environments. The challenge was to maintain brand consistency while designing for fast-paced, high-visibility touchpoints that reached thousands of fans both inside the stadium and online. I led the creative direction and execution of UX/UI, environmental graphics, motion assets, and social content, developing a scalable visual system that translated seamlessly across ribbons, kiosks, pylons, large-format displays, web experiences, and short-form video. Every touchpoint was designed for clarity, accessibility, and immediate recognition, ensuring a cohesive experience regardless of screen size or environment. The result was a unified cross-platform campaign that elevated brand visibility, strengthened audience engagement, and demonstrated how strategic design can successfully connect physical environments with digital experiences at scale.
CLIENT
Wilshire Law Firm x Los Angeles Chargers
YEAR
2023-2026
SERVICES
Creative Direction UX/UI Design Visual Systems Environmental Design Motion Design Social Content Cross-Platform Design Brand Strategy
ROLE
Lead
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