Rooted Haus is a cruelty-free skincare brand inspired by skate culture, street art, and self-expression. The challenge was to create a digital experience that captured the brand's rebellious identity while delivering the trust, clarity, and usability expected from a premium beauty brand. The solution needed to resonate with a diverse audience without sacrificing authenticity. I led the end-to-end creative direction, designing the brand identity, responsive website, and mobile experience. The visual system combined bold typography, editorial layouts, and minimalist aesthetics to balance raw urban energy with modern cosmetic refinement, while maintaining accessibility and consistency across every touchpoint. The result was a cohesive digital experience that positioned Rooted Haus as a distinctive voice in the beauty space—one that celebrates inclusivity, individuality, and culture while providing a scalable foundation for future growth. Sicily by Mario Testino, Dolce & Gabbana's Summer campaign is a vibrant tribute to Italian heritage, where tradition, family, and celebration take centre stage. Drawing inspiration from the textures, colours, and rituals of everyday Sicilian life, the campaign captures a world that feels both deeply rooted and unmistakably aspirational. From bustling piazzas to sunlit coastlines, each image reflects the brand's enduring connection to its cultural origins. Rich in atmosphere and emotion, the campaign combines Testino's iconic visual language with Dolce & Gabbana's signature aesthetic, creating a contemporary expression of Italian identity that is at once romantic, joyful, and timeless.